About Alex Milo

B2B Copywriter for Transportation and Logistics Companies

Alex Milo
B2B Copywriter & Consultant

I’m a professional B2B copywriter.  I’m also a Certified Supply Chain Professional (CSCP) with APICS and a Certified Professional Logistician (CPL) with the Society of Logistics. And for more than 25 years, I've worked for the U.S. Army, Battelle Memorial Institute VT Group, and SAIC.

I've been where the rubber meets the road.  My logistics experience comes from having worked in field units and at the Pentagon. On the commercial side, I toiled in business development and consulting.

I won’t bore you with everything I did.  But here are two fairly recent projects I worked on.

Supporting the U.S. Army, I worked on a team at the Pentagon to re-engineer the Army’s supply chain.  That was no small feat. We worked at it for five years. This project received the Supply Chain Council’s Award for Supply Chain Excellence in 2001. 

Working on another Army project, I helped field SAP’s largest Supply Chain Enterprise Software Solution.  Both were huge projects that required experience built up over many years.

Now, I leverage my deep logistics background writing marketing content. I write solely for transportation and logistics companies.  I’ll say that again.  I don’t write marketing content for any other industry.  I’m not a generalist.  That means I stay on top of the latest trends, products and services. I stay current.

But I don’t just write marketing content.  I also consult, providing actionable advice.

My focus is on how to best generate leads and increase sales. Often I work on specific issues. However, in some cases it’s just better to develop a plan from scratch. Any way you look at it, you need a strategy to guide you.  

I always work within your strategy to ensure you get the results you want. If you haven’t got one, or you need to refine the one you have, I can help.

My Path to Becoming a B2B Copywriter

I didn't set out to become a B2B copywriter. You could say I backed into it.  I followed the traditional path of going to college, earning my B.A. from Indiana University.  Then at the Florida Institute of Technology, I earned a M.S. in Management/Logistics Management.

That prepared me for a career in logistics.  But it also revealed a hidden interest.  While in college, I wrote countless papers.  It might sound strange, but I enjoyed it.  About 9 years ago, I decided to explore my latent interest and earned a certificate in technical writing.  It seemed like a logical path for me.

But I soon veered off from technical writing. It seemed to lack something.  That led me to copywriting. So, I completed a number of copywriting programs. In particular, I learned SEO and B2B copywriting from the American Writers and Artists Institute (AWAI).  

But my desire to master copywriting led me to train under some of today's leading copywriters. I don’t settle for average. So I sought out the best copywriters in their fields. I learned B2B copywriting from Steve Slaunwhite. And I became certified in SEO Copywriting with Heather Lloyd-Martin. 

Trust on the Internet is a major issue.  It’s tough to know who you’re dealing with.  It’s difficult to “know” if someone can deliver on their promises. I recognize that. Thus, I let independent organizations vouch for me as a B2B copywriter.  And I burned the midnight oil to become certified.  That said, here are my credentials.

Certifications

• Certified Supply Chain Professional, American Production and Inventory Control Society (APICS)
• Certified Professional Logistician, International Society of Logistics (SOLE)
• SEO Copywriting, Success Works, Heather Lloyd-Martin
• Diamond Expert Author with Ezine Articles
• Technical Writing, Clemson University

I look forward to hearing from you. To find out more about me and how I can help you, call 256-886-4684 or email amilo@b2bcopywriting-alexmilo.com. I offer a free 15-minute consult.  I’m just a phone call away.