Professional Reads - Marketing and Logistics
I
want to share my professional reading list with you. It contains some of the
best books about marketing and logistics. As
a marketer, you not only need to know your craft, you also need to be aware of
key issues, trends and changes in the transportation and logistics industry.
That said,
I am not providing an exhaustive list. Instead, it’s selective. I've listed (and will add to this list) only
the books that are worth your time. We're all busy, so I won't suggest books
you won’t have time to read.
You’ll
want to read some of these more than once, and other you’ll only use as references…
as needed.
My
list includes books on various marketing topics. They are among the best in
their fields of branding, content marketing, inbound marketing, optimization
and persuasion.
Surely
other prominent books will be published, which I'll add to this list.
I'll also add books you recommend that you consider valuable to your
daily job.
Without
further ado, here they are… in no particular order. They’re hyperlinked to
Amazon for convenience. I am not selling these books, nor do I receive any
royalties.
What
you think of my list? Did I miss an obvious choice? If so, let me
know. I’ll gladly add it to the list.
Books on Marketing
I
want to share my professional reading list with you. It contains some of the
best books about marketing and logistics. As
a marketer, you not only need to know your craft, you also need to be aware of
key issues, trends and changes in the transportation and logistics industry.
That said,
I am not providing an exhaustive list. Instead, it’s selective. I've listed (and will add to this list) only
the books that are worth your time. We're all busy, so I won't suggest books
you won’t have time to read.
You’ll
want to read some of these more than once, and other you’ll only use as references…
as needed.
My
list includes books on various marketing topics. They are among the best in
their fields of branding, content marketing, inbound marketing, optimization
and persuasion.
Surely
other prominent books will be published, which I'll add to this list.
I'll also add books you recommend that you consider valuable to your
daily job.
Without
further ado, here they are… in no particular order. They’re hyperlinked to
Amazon for convenience. I am not selling these books, nor do I receive any
royalties.
What
you think of my list? Did I miss an obvious choice? If so, let me
know. I’ll gladly add it to the list.
Books on Marketing
Books on Logistics
To Be Published…soon
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