Content is King… but
Strategy Rules
B2B content marketing is
growing quickly. Your competitors have
jumped on the content bandwagon. But
most B2B marketers believe their content marketing is ineffective.
Translation: More content
does not mean better content.
And content without direction and focus falls short of expected results.
But… with a content strategy,
you can boost effectiveness by up to
600%!
How do you achieve that?
Develop a B2B Content Strategy
Around Christmas…Take a Chapter Out of the B2C Playbook
What do B2C marketers work
toward all year? Black Friday, shopping’s biggest day of the year.
Now, what do B2B marketers work
towards all year? The annual trade show.
Think about it. Trade shows result in more revenues than any other
sales event. Many companies earn the majority of their sales in the course of a
week.
To maximize this opportunity,
you’ll need professional, persuasive and potent marketing content.
But… combine content strategy
with trade show planning and you have a winner.
See the slide show below about how
to simplify and perfect your content marketing strategy… while creating more effective
content.
Alex Milo
B2B Copywriter and Consultant
“Helping Transportation and Logistics Companies Generate
Leads with Compelling Content”
Phone: 256-886-4684
Email: amilo@b2bcopywriting-alexmilo.com
Email: amilo@b2bcopywriting-alexmilo.com
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