B2B Content Marketing: How to Maximize Leads Now… with Only 5 Content Marketing Formats

Conquer Lead Generation Quickly, Easily, and Effectively 

As a busy B2B marketer you have no time to waste. Unless you've cracked the code on the space-time continuum?  I’m not a physicist, and since I’m writing to B2B marketers, I’m guessing you aren't either.

Physics aside, there’s a universal way to combat the never-ending ticking of the clock. Enter prioritization.  You know… selecting what’s important ... and what’s not.

Now, you can apply that simple, yet elegant principle to develop your content plan and maximize your leads. [This is a two-fer…anytime I can get a 2-1 deal, I don’t question it.]

Sounds great… [talk is cheap].  Even if you’re not from Missouri, you’re saying, “Show me!”

Okay, I won’t disappoint. Keep reading. 

Generate Leads with B2B’s Top 5 Content Marketing Formats

The secret to maximizing your leads, your time, and your budget lies in choosing 5 – the Top 5 – content marketing formats.

When you prioritize your content marketing using these 5 formats, you can’t go wrong. Without further ado, here they are.

1)      Blogging.  About 66% of B2B marketers employ blogging.

Blogging was first in the social media space, and it’s still going strong.  It’s fast, cheap and helps deliver a consistent message. It’s also easy to master. The only downside comes with maintaining a blog. But if maximizing leads is important, then maintenance shouldn't be an issue.

2)      Social media. Next, 64% of B2B marketers use social media.

Let’s face it. Social media is hot.  It’s on fire in the B2C world, and as you see it’s gaining ground in B2B as well. But, social in B2B is different. What works in B2C doesn't necessarily works in B2B. Today, B2B marketers favor LinkedIn over Facebook.

3)      Case studies.  64% of B2B marketers market with case studies.

Ronald Reagan gave the phrase “trust but verify” powerful meaning on the global stage. We aren't dealing with the Russians – at least not politically. Instead, we deal with many prospects who don’t know us. Consequently, we need to build credibility. Nothing works better than "success stories" your customers tell about your products and services.

4)      White papers.  A majority of B2B marketers, 55%, use White Papers.

Some industry talking heads say white paper significance is waning. The facts say otherwise. White papers and B2B are complementary. White papers help explain complex logistics products and services. And a majority of decision makers prefer white papers because of their depth. Need I say more?

5)      Press releases.  51% of B2B marketers prefer press releases.

This old-school marketing tactic works, which explains its popularity.  Press releases are short, factual, and released digitally or in print. Leading off with an announcement of new products or services is the perfect way to begin your lead generation.

Maximize Leads with the "Top 5" B2B Content Marketing Strategy  

As you look at 2014 in the rear view mirror, look at how many content types you used.  Were the ones you used among the Top 5?  What kind of bang did you get for your buck?

Looking ahead to 2015, now is the time to reevaluate your B2B content marketing strategy. To maximize your leads, prioritize the publication of your content using only these 5 formats. 

You’ll see a difference.

Have any questions about his post?  Leave a comment on the contact form to your right, and I'll be happy to answer it.

Have  a great week!

Alex Milo

B2B Copywriter and Consultant

“Helping Transportation and Logistics Companies Generate Leads with Compelling Content”

Phone: 256-886-4684
Email: amilo@b2bcopywriting-alexmilo.com

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www.b2bcopywriting-alexmilo.com

P.S.  You can combine this approach with the one I discussed in last week's post: Simplify & Perfect Your B2B Marketing Strategy
Data used in this post comes from the 2014 B2B Content Marketing Report.