B2B Marketing is NOT Boring!

B2B Social Media - No Holds Barred

In my blog post dated Nov. 3, 2014, I told you how B2B companies can use social media to generate leads. Now, I'm going to show you how it's done effectively.

Beyond your wildest imagination...

B2B doesn't have to be boring. In case you haven't already seen Caterpillar's YouTube video, you need to see it.

Caterpillar's use of social media is simply genius

It's a prime example of how B2B companies can showcase their products and services.

CAT's short video clip (2:29) wows you with spectacular sight, sound, and motion. You literally can see, hear, and feel the raw power and intensity of these industrial machines competing  

Oh, by the way, CAT estimated they'd get about 500,000 views.  To date, more than 2.5 million people have viewed this video. They knocked it out of the park!

Caterpillar's clip shows the performance, power, and precision of its industrial equipment exquisitely by playing this game of Jenga.

Awesome!  B2B doesn't have to be boring.  Enjoy.

This will ring the phones off the hook... or???

What do you think?

If you want to check out more of Caterpillar's YouTube videos, here you go: http://www.youtube.com/user/CaterpillarInc

Alex Milo

B2B Copywriter

Phone: 256-886-4684

http://www.linkedin.com/in/alexandermilo

"Helping Transportation and Logistics Companies Generate Leads"