Branding's value often comes into question... more so in a B2B context than in a B2C context. But B2B has a long and rich history of branding, going back to the 1800's. Check out this presentation on the value of B2B Branding.
If you have any branding stories or experiences -- good or... not so good -- I'd like to hear them. Also, if you have any questions, please feel free to leave a post. And if you like this presentation, please hit the Google+ button and feel free to share.
5 Reasons to Differentiate Your Business
Have a great week!
Alex Milo
B2B Copywriter
Ph: 256-886-4684
"Helping Transportation and Logistics Companies Generate Leads"
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